Rustipani – New Product and Packaging Concept
An innovative product and packaging concept was developed for the new product range Rustipani of the Nestlé brand Wagner. The pizza producer Wagner has launched a sandwich as a snack which is prepared in the oven like pizza.
According to the desire to clearly communicate the new product - the bread - through the packing an innovative packaging for the freezer was created. The folding box shows the sandwich on a rustic wooden plate but has a display on the front side showing the inner bag – the bread bag. This way, the rustic product character and the bakery world is to be emphasized. The result shows how structural and graphic design are interlocking. By doing so, a holistic product orientated packaging concept comes into being.
|TASK||Holistic development (2D+3D) of a packaging for frozen bread snacks which optimally mirror the innovative product concept and rustic bakery world.|